Measurement Madness

interpreting results in a way that will improve things rather than complicate them. This book will help you to recognize, correct and even avoid common performance measurement problems, including: * Measuring for the sake of measuring* Assuming that measurement is an instant fix for performance issues* Comparing sets of data that have nothing in common and hoping to learn something* Using targets and rewards to promote certain behaviours, and achieving exactly the opposite ones. Reading Measurement Madness will enable you to design a simple, effective performance measurement system, which will have the intended result of creating value in your organization.