Brand From the Inside

Brand From the Inside

By:

Synopsis

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Book Details

ISBN-13:
9780470419557
Publisher:
Wiley
Date of Addition:
Language:
English
Categories:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.